Key terms for virtual storefronts, immersive commerce, and reality capture — so you can plan and buy an interactive online showroom with confidence.
Virtual Storefront
\nAn interactive 3D model of a physical store or showroom that lets visitors explore the space online, view products, and often shop directly from the tour.
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Virtual Tour
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A navigable, 360° walkthrough of a real space captured with a 3D or panoramic camera.
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Hotspot
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A clickable point placed on a product or location in a tour that opens details, photos, pricing, or a link to buy.
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Product Tagging
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Attaching interactive information — name, price, description, purchase link — to items shown in a virtual storefront.
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E-commerce Integration
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Connecting a virtual storefront to an online store or checkout so visitors can add items to a cart and buy without leaving the experience.
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Digital Twin
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A measurable, up-to-date digital replica of a real space or asset, used for reference, marketing, or operations.
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Dollhouse View
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A pulled-back 3D view of a captured space showing its overall layout, as if looking at a dollhouse.
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Matterport
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A popular reality-capture platform used to create 3D virtual tours and digital twins of interior spaces.
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Reality Capture
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Recording a real environment as 3D data using laser scanning, photogrammetry, or 360° cameras.
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Embed
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A snippet of code that displays a virtual storefront or tour directly inside your own website.
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Immersive Commerce
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Selling products through interactive, spatial online experiences rather than flat product pages.
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360° Photography
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Panoramic imagery that captures a full spherical view from a single point, used to build navigable tours.
Related resources
CAD Construct LLC
3D laser scanning, as-built documentation, scan-to-BIM & 360° virtual tours across Pittsburgh & Western PA — 20+ years turning existing buildings into field-verified digital records. cadconstructllc.com