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Virtual Storefront Glossary

Linking storefront terms to what they mean for your showroom

Terms for virtual storefronts, immersive commerce, and reality capture, so you can plan and buy an interactive online showroom with confidence.

Virtual storefront service

Hotspot

Where a product on the floor meets its product page

A clickable point placed on a product or location in a tour that opens details, photos, pricing, or a link to buy.

See a live tour

Product Tagging

Connecting each item to name, price and purchase

Attaching interactive information — name, price, description, purchase link — to items shown in a virtual storefront.

Immersive commerce guides

Dollhouse View

Spanning the whole layout in one view

A pulled-back 3D view of a captured space showing its overall layout, as if looking at a dollhouse.

How 360° tours work

Digital Twin

A replica that carries into marketing and operations

A measurable, up-to-date digital replica of a real space or asset, used for reference, marketing, or operations.

Digital twin guide

Virtual Storefront Glossary

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Key terms for virtual storefronts, immersive commerce, and reality capture — so you can plan and buy an interactive online showroom with confidence.

Virtual Storefront

An interactive 3D model of a physical store or showroom that lets visitors explore the space online, view products, and often shop directly from the tour.

Virtual Tour

A navigable, 360° walkthrough of a real space captured with a 3D or panoramic camera.

Hotspot

Graphic defining six virtual storefront terms: virtual storefront, virtual tour, hotspot, product tagging, e-commerce integration, and immersive commerce.

A clickable point placed on a product or location in a tour that opens details, photos, pricing, or a link to buy.

Product Tagging

Attaching interactive information — name, price, description, purchase link — to items shown in a virtual storefront.

E-commerce Integration

Graphic defining six virtual storefront terms: reality capture, 360 degree photography, Matterport, dollhouse view, digital twin, and embed.

Connecting a virtual storefront to an online store or checkout so visitors can add items to a cart and buy without leaving the experience.

Digital Twin

A measurable, up-to-date digital replica of a real space or asset, used for reference, marketing, or operations.

Dollhouse View

Diagram connecting virtual storefront terms across four stages: capture the space, build the tour, make it shoppable, and connect and publish.

A pulled-back 3D view of a captured space showing its overall layout, as if looking at a dollhouse.

Matterport

A popular reality-capture platform used to create 3D virtual tours and digital twins of interior spaces.

Reality Capture

Statistics graphic showing virtual storefront figures: twelve defined terms, three reality capture methods, four product tagging fields, and 360 degree spherical capture.

Recording a real environment as 3D data using laser scanning, photogrammetry, or 360° cameras.

Embed

A snippet of code that displays a virtual storefront or tour directly inside your own website.

Immersive Commerce

Comparison graphic distinguishing a virtual tour that shows a space from a virtual storefront that adds product tagging, hotspots and a connected checkout.

Selling products through interactive, spatial online experiences rather than flat product pages.

360° Photography

Panoramic imagery that captures a full spherical view from a single point, used to build navigable tours.

Related resources

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CAD Construct LLC

3D laser scanning, as-built documentation, scan-to-BIM & 360° virtual tours across Pittsburgh & Western PA — 20+ years turning existing buildings into field-verified digital records. cadconstructllc.com